Business & Marketing MCQ

Correct answer: Words to the documents containing them. Word→document mapping enables instant retrieval at scale.

Correct answer: Commercial investigation. Comparison-before-purchase defines commercial investigation.

Correct answer: Collectively large, less competitive and closer to conversion. Specificity trades volume for winnability and warmth.

Correct answer: Cannibalisation — they compete against each other. One primary intent per page is the mapping rule.

Correct answer: Ranking signal and the clickable headline in results. It weighs in relevance AND persuades the click.

Entrepreneurship, digital marketing and business communication.

Q111. The inverted index maps: Medium

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Q112. 'best budget phone nepal' is which intent? Medium

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Q113. Long-tail keywords are valuable because they are: Medium

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Q114. Two pages targeting the same intent causes: Medium

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Q115. The title tag's dual role is: Medium

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Q116. Meta descriptions primarily influence: Medium

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Q117. Descriptive internal anchor text matters because: Medium

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Q118. Core Web Vitals measure: Medium

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Q119. Schema.org JSON-LD provides: Medium

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Q120. A canonical tag's job is to: Medium

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