Business & Marketing MCQ

Correct answer: Trade up over time, opening space for new low-price entrants. McNair's wheel explains the recurring cycle of format disruption.

Correct answer: Buying large quantities and selling in consumer-sized lots. Retailers convert wholesale volumes into household quantities.

Correct answer: Around 60-65% of the store's customers. Zone analysis maps customer origin concentration.

Correct answer: Location and trade-area attraction analysis. Gravitation and probability models quantify location pull.

Correct answer: Maximises space efficiency and predictable flow. Grid trades browsing romance for operational efficiency.

Entrepreneurship, digital marketing and business communication.

Q91. The wheel of retailing predicts that successful discounters: Medium

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Q92. Bulk-breaking as a retail function means: Medium

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Q93. A trade area's primary zone typically contains: Medium

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Q94. Reilly's and Huff's models are used in: Medium

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Q95. The grid layout is favoured by supermarkets because it: Medium

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Q96. 'Eye-level is buy-level' refers to: Medium

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Q97. Open-to-buy equals: Medium

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Q98. GMROI measures: Medium

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Q99. The largest shrinkage source in most studies is: Medium

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Q100. ABC inventory analysis assigns tight control to: Medium

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