Business & Marketing MCQ

Correct answer: 33.3%. Rs 50 on a Rs 150 price = 33.3% — base-switching is the exam trap.

Correct answer: Total basket profitability of the traffic they draw. Below-margin items must pay through the whole basket.

Correct answer: Price trust and logistical efficiency. Everyday low prices trade promotion spikes for stable trust.

Correct answer: Recency, frequency and monetary value. RFM is CRM's classic behavioural targeting model.

Correct answer: Service quality, customer loyalty and ultimately profit. The internal-to-external causal chain justifies frontline investment.

Entrepreneurship, digital marketing and business communication.

Q101. A markup of Rs 50 on a Rs 100 cost equals what markup on retail? Medium

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Q102. Loss leaders are evaluated by: Medium

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Q103. EDLP strategy primarily competes on: Medium

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Q104. RFM segmentation scores customers on: Medium

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Q105. The service-profit chain links employee satisfaction to: Medium

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Q106. Showrooming describes customers who: Medium

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Q107. Omnichannel differs from multichannel by: Medium

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Q108. Click-and-collect turns stores into: Medium

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Q109. The search pipeline's three stages are: Medium

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Q110. robots.txt and noindex differ because: Medium

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